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量がすべてを変えるとき

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A wheelbarrow buried under a teetering heap of bricks, its tire flattened, in front of a forklift holding a full pallet of the same bricks with ease.
AI で生成した画像

モジュール1/4:Data Architectコース第7章「大規模に向けた設計」、第2部の始まりです。各モジュールは単独でも読めます。 次へ:ホットスポット:所有、親、参照のスキュー

このモジュールが答える問い: データが増えると何が壊れ、それはいつなのか?

A design can be perfectly reasonable at 70,000 records and completely wrong at 70 million. That’s one of the things that makes data architecture difficult. The object is the same. The fields are the same. The relationships are the same. The business requirement may even be the same. But add a few zeros and the architecture changes. ⟲

ここで私たちは見るから設計するへ移ります。第1部では、ビジネス、データモデル、企業のシステム全体像、ガバナンス、権威を見ることを学びました。これからそのアーキテクチャに重みをかけていきます。そして私が最初に尋ねるのは、**これはどこまで大きくなるのか?**です。

Salesforce runs some of the largest CRM implementations in the world, and its core database handles “upwards of 1.1 trillion transactions per month.” Salesforce’s own architects describe that database as “optimized for high-performance transactional workloads on structured data” (The Salesforce Platform: Transformed for Tomorrow (新しいタブで開きます)). It’s built for that: transactional work on structured data. And every record comes with a lot of built-in capabilities and functionality that are part of the core Salesforce platform: the object model, sharing and security, pages, reports, automation, search. All of it runs on a multitenant database, where Salesforce writes the SQL, not you. ⟲

I once taught this class at Dreamforce to a room with a lot of database administrators from Oracle and SQL Server, and of course they were asking, “Why doesn’t Salesforce act this way? Why doesn’t Salesforce do this?” By the end they were smiling, because they’d understood why. Chapter 3 described Salesforce as a multitenant, metadata-driven platform: the apartment building. We’re not tuning our own dedicated database. Salesforce’s storage, indexing, sharing, locking, query optimization and resource protections are designed for many tenants at once. That’s not bad; it’s why we get so much capability without running database infrastructure. But it means the architect needs to understand the platform’s shape. ⟲

Salesforce says it plainly in its own guide: as data sets get larger, “the time required for certain operations grows,” and the architect’s choices change that time “by several orders of magnitude” (Best Practices for Deployments with Large Data Volumes (新しいタブで開きます)). That’s not a weakness. It’s the design. At small volumes you can sometimes ignore the platform’s shape. At large volumes, it reminds you it’s there, and we’ll see that very clearly with selectivity and indexes in the next chapter. That’s why the architect has to know how big this gets. ⟲

The same guide ends with the other half of the story. Salesforce is “a robust environment in which native and custom applications can scale to large volumes of data very quickly while continuing to perform well,” and it names the two ways you get there: make queries selective, and reduce the amount of active data. Millions of records can perform well on Salesforce. They perform well because somebody designed for them. That’s what this part of the course is about. ⟲

When I’m teaching large data volumes, I use a rough ruler. It’s not a Salesforce limit. The numbers are general figures discussed in the community, and Salesforce itself calls a large data volume “an imprecise, elastic term”: tens of thousands of users, tens of millions of records, or hundreds of gigabytes of storage (Best Practices for Deployments with Large Data Volumes (新しいタブで開きます)). And when I say records, I mean records in a single object, not across all your objects. ⟲

Like every number in this course, the ruler has a date on it. More on that in a moment. ⟲

At about 1 million records in an object, there’s just a little bit of drag as dashboards and reports show up. Not a lot, depending on how you filter. Around 10 million, there’s some effect, but it’s still performing. Heading toward 50 million, you start to notice it: list views taking two, three, four seconds, reports and dashboards taking time. Past 50 million, I like to say you’re driving a convertible with your head out the window, and your hair is blown back. Don’t stick your head out the window: past 50 million you’ve got to be streamlined, and you’ve got to know what you’re doing. And once we’re talking about 100 million records or more, I start asking a different question: should these records be here at all? I’ve heard of people running a hundred million or more in an object. But if you’re at 50 million today, you’re going to 100, 150, 200 million in the years ahead. If you’re not archiving today, when will you? If somebody tells me they have 150 million records in an object and almost nobody ever looks at the old ones, that’s not an operational object any more. That’s an audit log. ⟲

このものさしが100万件から始まるのは偶然ではありません。次の章で見るように、プラットフォーム自体のクエリの計算が「最初の100万件」で変わります。とはいえ、正確な数字が教訓なのではありません。教訓は、量が設計を変えるということです。

The LDV ruler The LDV ruler, four steps in records in a single object. One million: a little drag; dashboards and reports take a moment, depending on how you filter. Ten million: some effect, but still performing. Fifty million: the convertible; list views take two, three, four seconds, reports and dashboards take time, and past it your hair is blown back. One hundred million and up: should it be here? When will you archive, and is this operational data or an audit log? Underneath: records in a single object; a rule of thumb from the community, not a Salesforce limit. {"author": "Steve Simpson", "blueprint": "1.1.0", "builder": "standard 1.53.0", "built": "2026-10-29", "id": "DGM-DA-LDV-11", "rights": "\u00a9 2026 Twinshark LLC. All rights reserved.", "template": "comparison 0.5.0", "theme": "stevetecharc 1.4.0"} 1 million a little drag YOU NOTICE Dashboards and reports take a moment Depends on how you filter 10 million some effect YOU NOTICE Some effect Still performing 50 million the convertible YOU NOTICE List views take 2, 3, 4 seconds Reports and dashboards take time Past it, your hair is blown back 100 million + should it be here? YOU ASK When will you archive? Operational data, or an audit log? Records in a single object. A rule of thumb from the community, not a Salesforce limit. © 2026 Twinshark LLC · stevetecharc.com
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Every zero changes what you notice. A rule of thumb, not a limit. ⟲

Salesforce ships three releases a year. Over time the platform grows, some limits are raised, and systems get faster. So I don’t want you to treat any number in this course as if it were permanent, including mine. Salesforce keeps every release’s edition of its guides online, which means we can do something useful: put ten years side by side. Here’s Winter ‘16, from late 2015, next to Winter ‘27, from 2026. ⟲

Winter ‘16 (2015)Winter ‘27 (2026)
Big objectsDidn’t exist yet“Consistent performance, whether you have 1 million records, 100 million, or even 1 billion”
Skinny table columns100200
Index selectivity thresholdsCapped at 1 million records (standard) and 333,333 (custom)No published cap, and the optimizer can add an index on its own
Minimum data storage1 GB per org, or 20 MB per user10 GB per org, plus storage per user
Bulk API batches a day5,00015,000
Parent-to-child levels in one SOQL query15
Apex heap per transaction6 MB (12 MB asynchronous)10 MB (25 MB asynchronous)

That’s the upward direction: limits raised, caps removed, new kinds of storage, and an optimizer that now “recognizes that an index can improve performance for frequently run queries” and adds one (Working with Very Large SOQL Queries (新しいタブで開きます)). ⟲

Now look at what didn’t move in those ten years. The definition of a large data volume is word for word the same: “tens of thousands of users, tens of millions of records, or hundreds of gigabytes.” The advice to avoid having any user own more than 10,000 records is the same. And an Apex transaction still gets 100 SOQL queries, 50,000 records and 10 seconds of CPU (Execution Governors and Limits (新しいタブで開きます)). Those are the house rules of the apartment building, the guardrails that keep one tenant from hurting the others, and they’ve barely moved. ⟲

Salesforce is open about the pace, too. It ships three releases a year, each with a new API version, and it commits to “supporting each API version for a minimum of 3 years from the date of first release,” with at least a year’s notice before support for a version ends (SOAP API End-of-Life Policy (新しいタブで開きます)). In practice versions live much longer: as I write this, version 41.0, from Winter ‘18, is still supported. If you’re new, you don’t need the history. But it does change decisions. The org you inherit was designed under older limits, and some of its workarounds may not be needed any more. The integration you build today is pinned to an API version with a clock on it. And study material written a few releases ago may still teach yesterday’s numbers. ⟲

So when you read a number in this course, read the date next to it. The specific limits will keep changing, mostly upward, and Salesforce will keep pivoting. The thinking won’t: know your Number of Zeros, keep the active data small, make your queries selective, and check the current edition of the guide before you commit to a number. That’s why I teach the ruler as a ruler, not a law. For now, it’s a good place to start. ⟲

The sources, both editions: Best Practices for Deployments with Large Data Volumes, Winter ‘16 (新しいタブで開きます) (archived copy (新しいタブで開きます)) and Winter ‘27 (新しいタブで開きます) (archived copy (新しいタブで開きます)); Salesforce Limits Quick Reference Guide, Winter ‘16 (新しいタブで開きます) (archived copy (新しいタブで開きます)), and Salesforce Developer Limits and Allocations Quick Reference, Winter ‘27 (新しいタブで開きます) (archived copy (新しいタブで開きます)); Data and File Storage Allocations (新しいタブで開きます) (10 GB “starting in late March 2019”); Execution Governors and Limits (新しいタブで開きます), Winter ‘27. ⟲

One of the easiest mistakes is sizing an architecture from today’s data. Steve Trucking has about 1 million deliveries a year. If I only ask “can Salesforce handle one million deliveries?”, I’m asking the wrong question. Steve Trucking expects about 30% annual growth: 1.0 million in year one, 1.3 in year two, 1.69 in year three, about 2.2 in year four, about 2.86 in year five. That’s annual volume. If we keep all five years, we’re not designing for 2.86 million deliveries; we’re designing for roughly 9.04 million. And that’s before we ask how much history already exists. ⟲

だから私はスティーブのゼロの数を教えます。早い段階で見せかけの精度にこだわらないこと。桁を正しくつかむことです。1万、10万、100万、1,000万、1億? ゼロを一つ足すたびに、アーキテクチャは変わり得ます。

The delivery isn’t the only record. Steve Trucking averages about 1.6 line items a delivery, so over five years that’s about 14.5 million work order line items. And there are around eight status changes a delivery: about 72.3 million status events. The requirement sounded like “track deliveries.” The architecture has to deal with tens of millions of related records. One million parents with eight children each is not a one-million-record problem. You have to follow the model. ⟲

そして、コアに置かなかったデータ

Section titled “そして、コアに置かなかったデータ ”

Checkpoint 1 also gave us four to five million photos a year, and FleetLink produces about 200,000 GPS readings a day: roughly 73 million a year before growth. That’s why we decided not to put every GPS reading, every photo or every status change into the Salesforce operational model. We hadn’t even started this chapter, and the Number of Zeros was already telling us something. It’s like telling the doctor, “It hurts when I raise my arm,” and the doctor says, “Then don’t raise your arm.” Sometimes the best way to solve a large-data-volume problem is don’t create it in the first place. ⟲

遅くなるのはクエリだけではない

Section titled “遅くなるのはクエリだけではない ”

When people hear large data volumes, they think “queries get slow.” Yes, and the next chapter is all about query and retrieval. But it’s bigger than that. As volume grows, I care about sharing calculations, ownership, record locking, parent-child relationships, list views, related lists, reports, search results, batch processing, integrations, data loads, deletes, archiving, backups and recovery. Even a harmless-looking decision gets expensive when it’s repeated millions of times. ⟲

That’s the lesson: what works today may fail tomorrow. Maybe nobody notices at 50,000 records, or at 500,000. Then growth pushes the object through several million, and an old design assumption becomes the bottleneck. The system didn’t randomly go bad. The architecture crossed the scale where that decision mattered. ⟲

きれいなモデルが高くつくモデルになることがある

Section titled “きれいなモデルが高くつくモデルになることがある ”

My starting position is still: design clean first, then back off when necessary. Understand the entities and relationships; don’t duplicate data because it’s convenient. But normalization is a principle, not a rule. If a report or operational query constantly has to walk several relationships across tens of millions of records to get one value, at some scale I may copy that value closer to where it’s used. That’s denormalization. ⟲

たとえば、作業指示品目についてのパートナー別のレポートが、きれいなモデルでは2段階先にある小売パートナー(Retail Partner)を常に必要とするとします。明細 → 作業指示 → パートナーです。十分な規模になれば、パートナーの識別子の管理されたコピーを明細に直接置く理由があるかもしれません。これで重複データを作ったことになり、そこに責任が生まれます。どう値を入れるのか? 変わり得るのか? どう正しく保つのか? どちらのコピーが権威を持つのか? これらは本物のコストで、ビジネスに必要な性能を得るために、管理された重複を受け入れることもあります。**正規化に向けて設計し、規模が理由を与えたときに意図して後退する。**作りやすいから非正規化するのではありません。得られる効果と受け入れるコストを説明できるから非正規化するのです。

コアのCRMをウェアハウスにしない

Section titled “コアのCRMをウェアハウスにしない ”

私が目にする規模の間違いは、もう一つあります。ビジネスがレポートを求めるので、業務用のCRMに履歴データを足し続け、さらに足し、やがて理由が「レポートに必要だから」になる。そのとき私は、業務用のシステムを分析用のシステムに変えてしまっていないかを問います。両者は別のワークロードです。Steve TruckingがSalesforceに求めるのは、今日の配送を回すことです。エージェントには今日の状況、配車担当には今日のルート、パートナーには今日の進捗が必要です。地域、パートナー、トラック、天候、クルー、配送時間帯ごとに5年分の配送実績を比べ、財務と結合するアナリストは、分析のワークロードです。Salesforceは業務データについてレポートできます。だからといって、履歴に関するあらゆる分析の問いが業務用のストアに属するわけではありません。Steve Truckingにはすでに Snowflake があります。だから問いましょう。**業務用のシステムが答えなければならない問いはどれで、分析プラットフォームに属する問いはどれか?**ウェアハウスは第3部でしっかり扱います。

そして、レポート用のスナップショットはウェアハウスの戦略ではありません。平坦化したレポート用オブジェクト、スナップショットのレコード、レポートを楽にするための値のコピー。正当な場合もあります。でも、アーキテクチャの問いを先送りする方法にもなり得ます。すでにある数百万件についてレポートするために、さらに数百万件のレコードを作っているなら、それがどこで終わるのかを知りたくなります。ウェアハウスの話を誰もしたがらないからといって、業務用のレコードを作り続けてはいけません。

2つのシステムがそれぞれ2,000万件のレコードを持っていても、振る舞いはまったく違うことがあります。一方は2,000万件の履歴レコードで、ほとんど更新されず、たいてい既知の識別子で1件ずつ取得され、共有も複雑ではありません。もう一方は2,000万件の現役のレコードで、常に更新され、所有が複雑で、レポートが多く、ユーザーも多く、親子の大きな集中があり、統合も頻繁です。同じ問題ではありません。だからレコード数だけでは足りないのです。どれだけ速く増えるのか? どれだけ頻繁に変わるのか? どう照会され、共有され、関連づけられるのか? どれだけの期間、現役でいなければならないのか? 一度にどれだけ届き、あるいは変わるのか? 削除したら何が起きるのか? 「Salesforceは2,000万件を扱える」は答えではありません。面白い問いは、**その2,000万件は何をしているのか?**です。

Agents can create data very quickly: interactions, tasks, summaries, recommendations, logs, intermediate results, events, audit information. Maybe that’s useful. But AI doesn’t make storage free, or sharing calculations, or indexing, and it certainly doesn’t make useless history valuable. If an agent creates ten records where a human process used to create one, our volume assumptions may be wrong before the business itself grows. I’m not yet seeing agents generate more records in the orgs I work with, but it’s the natural progression of more and more data being tracked. ⟲

試験の先へ:AIが変えること。 AIは、システムがデータを作成し取得する速さを劇的に高めることがあります。過去の人間の取引の速さが将来の規模を予測すると仮定するのではなく、エージェントが生み出す量を明示的にモデル化しましょう。

Steve Trucking:アーキテクチャはすでに変わりつつある

Section titled “Steve Trucking:アーキテクチャはすでに変わりつつある ”

At the end of Part 1 we made several decisions that are now reinforcing each other. The work order is central. The current status lives in the org, and the history of every status change is published to the warehouse, Snowflake. Photos live outside the core. Raw GPS stays with FleetLink. At five years of 30% growth, we’re approaching 9 million work orders, 14.5 million line items and 72.3 million status events, and hundreds of millions of GPS readings if we’d copied them all. ⟲

Was keeping raw GPS out of the operational model just an integration decision? No; it was a scale decision too. Was putting photos off-core just a storage decision? No; scale again. And the status history? It has real business value, so we keep it. But at 72.3 million events, keeping it outside the operational database is the difference between an org that carries its history and an org that’s buried by it. The question that remains for what we do keep in core: how long should those records stay active? That’s module 4. ⟲

Steve Trucking's zeros at year five Steve Trucking's zeros at year five. In Salesforce: 9.04 million work orders, from 1 million a year growing 30%, with five years kept; and 14.5 million line items, at 1.6 per work order. Off core: 72.3 million status events, at 8 per work order, in Snowflake, while the org keeps the current status; and 73 million GPS readings a year, 200,000 a day before growth, in FleetLink, while the org keeps the latest position. Underneath: work orders a year are 1.0, 1.3, 1.69, 2.2 and 2.86 million; the biggest zeros were kept out of core on purpose. {"author": "Steve Simpson", "blueprint": "1.0.0", "builder": "standard 1.28.0", "built": "2026-10-15", "id": "DGM-DA-LDV-12", "rights": "\u00a9 2026 Twinshark LLC. All rights reserved.", "template": "comparison 0.3.0", "theme": "stevetecharc 1.4.0"} 9.04 million work orders HOW 1 million a year, growing 30% Five years kept LIVES In Salesforce 14.5 million line items HOW 1.6 per work order LIVES In Salesforce 72.3 million status events HOW 8 per work order LIVES In Snowflake; the org keeps the current status 73 million a year GPS readings HOW 200,000 a day, before growth LIVES In FleetLink; the org keeps the latest position Work orders a year: 1.0, 1.3, 1.69, 2.2, 2.86 million. The biggest zeros were kept out of core on purpose. © 2026 Twinshark LLC · stevetecharc.com
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Follow the model, and the zeros multiply. ⟲

ここでアーキテクトが決めること

Section titled “ここでアーキテクトが決めること ”
  • 今日の量がうまくいくかどうかだけでなく、ゼロの数が今日、想定される成長、そして保持期間全体でどうなるか。
  • どのきれいな構造を正規化したまま保ち、どこで規模が管理された非正規化を正当化するか。
  • どのデータをSalesforceの業務用のコアに残し、どれを専用のストレージ、分析プラットフォーム、他のシステムに置くか。
  • レポートの要件が本当に業務用のものか、それともビジネスが分析のアーキテクチャを必要としているしるしなのか。
  • エージェントのような新しい生産者が、そのレコードが明日の問題になる前に、量の前提をどう変えるか。

Large data volume architecture isn’t about being afraid of big numbers. Salesforce runs very large implementations. One million records isn’t automatically a problem; neither is ten million or a hundred million. But every zero should make me ask another question: how will we find them, who owns them, how are they shared, what are they related to, how often do they change, how long do we need them, and where should they live? In Part 1 we learned to recognize the right entities and relationships. Now we make sure those bones can carry the weight, because what works today may fail tomorrow. ⟲